Targeting keywords, sounds easy right? If you are just thinking of things people might type in to find a site like yours you are missing the boat. You need to know the volume of searches for your target market, how that keyword has performed historically and how it is trending now. When we determine an online strategy we will perform a market analysis and SWOT for your company and site’s characteristics. We then apply perceptual mapping using the BCG matrix to determine which keyword are on the rise and which to target. To get the best ROI in your Search Engine Marketing efforts you need to not only target high volume keywords but also begin to plan for future keyword stars. Leave the hours of background work to us and get the best results.

Free tools that will help you out

• Google’s keyword tool - Provides Global and country search volumes as well as competition levels
• Google Insights - Discover trend for keywords
• WordTracker -  Free keyword suggestion tool