Google has announced an update for the their algorithm for AdWords' traffic estimation for keywords. For anyone in SEO or PPC this is great news, more accurate estimations of searches and better, more realistic ROI calculations as a result. The tool will now provide more accurate information on click estimates, costs and ad position. This improved detail can improve your strategies for bid adjustments, ad text writing, and help to grow accounts. The update also includes updated info to derive best estimates for different Max CPCs and see how your traffic would be affected at different bid levels.

On the SEO side, not a ton has changed but more accurate info directly from Google is a win. I've already noticed a large jump (albeit a reduction) in one of their industry buzzwords. The jump was pretty surprising to me to see the keyword go from 300,000 per month (US) down to 100,000 per month with the update. For those of you on the online side of marketing its time to go back and check to see if you keyword volumes have changed.